Turning your website visitors into customers

While getting heaps of visitors to your website is great, its not the be all and end all when it comes to online business. You need your visitors to make the transition into customers/clients for your site to be successful. Here is five steps to help assist you to improve your conversion rate of your web pages.

Tip 1: Make it as easy as possible Okay

Check the usability of your web pages. Your website visitors shouldn't have to search for something on your pages. Your web pages should load quickly and your website navigation must be easy to use.

Tip 2: Create a trustworthy website Okay

Would you buy from your site? Ask someone who's not affiliated to your company or family to visit your website.

Do they trust your website? Is it clear what your website is about? Is there something that makes your website special?

  • We have been in business since 1997.
  • We're a member of the local chamber of commerce.
  • Several print magazines have mentioned our products.
  • We have won awards.

Tip 3: Use a clear call-to-action Okay

Make it clear what you want to website visitor to do. Should they make a purchase? Should they call you? A clear call-to-action will make your web pages more effective.

Tip 4: Avoid complicated forms Okay

Make it as easy as possible to perform the desired action. Keep your checkout process hassle free and ensure that information such as your return policy and other frequently asked questions are quickly available.

Tip 5: Tell your customers why you're better Okay

Tell your customers why they should buy from you. Why are your products and services better than others?

Follow the tips above to make sure that as many visitors of your website as possible become customers.

Article by Axandra SEO software



"6 years ago I contacted Caboodle Web to help my fledgling business with a web presence. What a journey they have assisted us with. In this period our business has grown from a small part-time operation to a business with a multi-million dollar turnover and 7 staff. Of course this has not all been down to Caboodle building us a state-of-the-art website (one that not only looks great but sells too!) but we could not have achieved this as easily without having a web partner who is responsive to our needs and able to add value to our business. If you have had enough of dealing with other web developers and need a dedicated, professional partner I would recommend that at the very least you sit down with Caboodle and discuss your needs. Unlike others they will not promise you the earth but will give you an honest assessment of your needs and will then deliver. I am to discuss my experience of dealing with Caboodle with anyone that wants to call me."

Douglas Gregory, Managing Director
Promotion Products Pty Ltd
(0403 799 553)

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