While getting heaps of visitors to your website is great, its not the be all and end all when it comes to online business. You need your visitors to make the transition into customers/clients for your site to be successful. Here is five steps to help assist you to improve your conversion rate of your web pages.
Tip 1: Make it as easy as possible
Check the usability of your web pages. Your website visitors shouldn't have to search for something on your pages. Your web pages should load quickly and your website navigation must be easy to use.
Tip 2: Create a trustworthy website
Would you buy from your site? Ask someone who's not affiliated to your company or family to visit your website.
Do they trust your website? Is it clear what your website is about? Is there something that makes your website special?
- We have been in business since 1997.
- We're a member of the local chamber of commerce.
- Several print magazines have mentioned our products.
- We have won awards.
Tip 3: Use a clear call-to-action
Make it clear what you want to website visitor to do. Should they make a purchase? Should they call you? A clear call-to-action will make your web pages more effective.
Tip 4: Avoid complicated forms
Make it as easy as possible to perform the desired action. Keep your checkout process hassle free and ensure that information such as your return policy and other frequently asked questions are quickly available.
Tip 5: Tell your customers why you're better
Tell your customers why they should buy from you. Why are your products and services better than others?
Follow the tips above to make sure that as many visitors of your website as possible become customers.
Article by Axandra SEO software
"When I approached Scott and Kate at Caboodle Web Design to develop my website and provide web hosting support my business was just a small five-person team. Having worked with Caboodle Web, we have grown to almost 20 staff, working across three States, providing services to an ever-growing range of Not for Profit organisations and Government Departments. Having a professionally designed website that is practical, informative, straight-forward and easy to navigate, has ensured my business has grown and become a effective competitor in the field. "