Using testimonials on your website is a powerful way to help establish your credibility as a trusted business both on and offline. Having genuine and specific testimonials displayed can go a long way toward gaining new customers trust and increasing your sales.
It's important to encourage your clients to talk about specific services your business provided and how it helped them. Details are great and give a more in depth look at the kind of services you provide.
How to encourage your clients to write testimonials
If you are wondering where all your testimonials are you may need to take a quick look at your business performance. Is the service or product you provide excellent or outstanding? Do you go above and beyond for your clients? If the answer is no then your business needs to be 'testimonial worthy' before customers will want to set aside time to write a testimonial for you.
If you are having trouble convincing your customers to take a couple of minutes to write testimonials for your website you could try offering an incentive such as discounts on their next purchase or an outgoing link to their own website. Providing your customers first and last name, business name, photo and link to their website also helps to create credibility of the testimonial.
Make the process easy for your customer. Time is a factor and often people liked your product or service but simply don't know how to put it into words. Creating a simple system your customers can follow will help ensure you receive more testimonials to display.
Another mistake some businesses make is simply forgetting to ask for a testimonial. The best time to ask is as soon as the service is completed. Sending a 'thank you' email is often a great chance to ask for a testimonial. If you have done a great job then your customers are often more than happy to write back.